25 Ideas for When Your Professional Writing Needs a Creative Jolt

You know that thing when you’ve been writing the same blah, blah, blah for so long that your fingers almost work on autopilot – it’s as if the (same, boring) words just appear there, of their own volition? Or when you find your own writing so mundane that you can’t stand to even proofread it? Or when your own work is entirely indecipherable from that of your colleagues or clients?

It’s time for a creative jolt! I’ve written here before about Writing Prompts for creativity, but now I am proposing another alternative:

Don’t write.

When you need a burst of inspiration or creativity for your writing, sometimes the best thing you can do is to not write at all. When you walk away from your writing, even for a few minutes, you can return to it with deeper insight and fresh energy. Here are a few ideas for ways to hit the restart button on your creativity:

1.            Walk around the block. Instead of spending that walk thinking about everything you have to do, want to do, or wish you had done... find 10 beautiful things. Colors, scenery, textures, sounds. 10 things.

2.            Leaf through a travel magazine. Rip out a page or two, and post them next to your writing space.

3.            Smell something. Anything.

4.            Eat one square of a chocolate bar, or one m&m. Let it melt slowly in your mouth. Notice how it tastes, smells, and feels.

5.            Stretch left. Then right.

6.            Sing your favorite song from elementary school.

7.            Notice your breath. Don’t alter it, by breathing more slowly or more quickly. Just notice it.

8.            Give yourself a scalp massage.

9.            Make a paper airplane. Fly it.

10.            Notice how many things you can hear right now. How long of a list can you make?

11.            Eat a peanut butter and jelly sandwich. Does it remind you of anything?

12.            Come up with a name for a new Ben & Jerry’s flavor.

13.            Do a headstand. Or a cartwheel. Or a sommersault.

14.            Make a “painting” out of the next five things you can get your hands on: White out? Nutella? Shampoo? Orange juice? Lipstick?

15.            Draw a maze.

16.            Make up your own palm reading, for your own palms.

17.            Check out the clouds. What do they look like?

18.            If you had to name the color of the sky right now, what would you name it?

19.            Find something hot. Find something cold.

20.            If you made an autobiographical album, what would it be called? What would be the names of the songs on it?

21.            Tap dance. Tap shoes not required.

22.            Pick a song, and play air guitar.

23.            Try to name all of the characters in your favorite movie.

24.            Feel something soft.

25.            Come up with five other items for this list.

Of course, the Writing Prompts I’ve described also can do the trick! But sometimes the best thing you can do is to get out of that part of your brain. When you activate other parts of your mind, everything can come alive again.

Lauren Brownstein has worked in the non-profit community for more than 20 years as a fundraiser, educator, and program manager. She specializes in: helping grant seekers develop meaningful partnerships with funders, crafting outstanding grant proposals, and working with individual donors to help them make philanthropic contributions that reflect their interests and passions.

Learn more about Lauren’s fundraising and philanthropy work at www.pitchconsulting.com. Purchase her e-book, Grant Writing Quick Tips, and her audio file, Grant Writing for Creative Souls, HERE.

A nonprofit sacred cow: The December Mailing

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With Giving Tuesday upon us, there is no doubt that we are in the throes of the holiday giving season. Traditionally, this is the time when many Americans make their charitable gifts (end of tax year + holiday season = donation season). It is also the time when many, if not most, nonprofit organizations are in a frenzy of year-end fundraising.

Nonprofits will move mountains to get their December “appeal” in the mail (and email) on time. They will lose sleep. They will lose focus. They will sometimes even lose sight of what’s best for the organization, or their key messages, or their organizational priorities, just so they can get that appeal out the door.

I recently posed a question about the December appeal to some fundraising groups on LinkedIn, and boy, did the fundraisers come out of the woodwork to share their two cents! In service to the larger nonprofit/fundraising community, I’m sharing my discussion topic, and a sampling of the responses, with you:

“Avoiding the December Mailing: Not Getting Lost in the Shuffle”

I recently counseled a client, who is in the midst of developing a new case statement, NOT to stress out about doing their biggest mailing of the year in December. Their organization has another major milestone in the spring, and they can craft their biggest mailing around that. Not only will this give them time to thoughtfully complete their case statement and accompanying materials, but it also will avoid the problem of their mailing getting lost in the shuffle of the overwhelming amount of appeals that get sent out in December.
What are your thoughts? Is December truly the end-all, be-all of the annual campaign mass appeal? Have you had success with doing your biggest mailing at another time of year?

[Let me start by saying that there was a bit of a misunderstanding about my question – my fault, no doubt. This client is not completely forgoing a December mail and email appeal. They are still sending something in December. But they are waiting until spring, around a milestone in their organizational calendar, to do a larger mailing that will serve as a rollout and announcement of a new fundraising campaign.]

A sampling of responses:

I've wondered this myself as it a) seems risky but b) makes sense. Everyone is zigging so you zag. I'd say you should do something, simple case and reminders but you don't have to do your big thing. I think that time and quality piece is in play here too. Crap in December can't be better than quality in the Spring.

I've never been a big fan of end-of-year solicitations or appeals that rely heavily on deductibility in their argumentation. As a result, I've encouraged clients (and students) to time appeals for occasions or events (ideally annual ones) that make sense in terms of their organizations' work. That being said, even if their "big" appeal is at another time of the year, organizations with older constituencies should generally still to do a major appeal by US Mail & Email during 4th quarter. There are still just enough habitual 4th quarter givers out there to make this worthwhile.

There are so many reasons the year-end appeal works, and I would suggest cautioning them away from giving up on this tried and true approach. If they feel the direct-mail approach is too cumbersome, they might consider tasteful email solicitations with direct links to an online giving page.

Year-end giving is actually less effort because donors are, to put it simply, in the mood! The media - and now social media - around the holidays provide plenty of encouragement to give. Further, savvy philanthropists put aside money to make charitable gifts at this time of year.

I would also caution not to forego year-end giving, as statistically, donors give at year-end, and it's that psychological momentum and habit (along with the tax deduction) that gets donors to give. Perhaps the organization can do a controlled experiment, and at minimum, mail the donors who have historically given in fourth quarter. If the organization buys mailing lists, they can split the mailing, doing half in December as usual and the other half with their event.

Has the organization looked at their own data for the last three years and seen which of their appeals are the most successful? Our Thanksgiving and year-end appeal is substantially more successful than our February and April appeals.

Your client should send both mailings. Save the big case statement for the spring, sure, but allude to it in the winter mailing. You can't miss the opportunity to be a part of a family's year-end giving decisions. Those same people may well give again in the spring.

I wouldn't be comfortable giving up the December mailing altogether. As [name] mentioned above, hesitant to give up on something so tried and true. 

One of my smaller organizations that is ten years old started with a general appeal at year end. We know that many if not most people make their charitable contributions at year end so we are going to continue to do it. But we have a lot of events in the summer and last year we added a mailing targeted at that time to larger donors only. Using highly personalized letters, we asked for specific, larger amounts to start a major donor society... So I agree that a year-end mailing is not necessarily the end all and be all. There may be other great opportunities during the year for special appeals, even major appeals and you can target them to specific parts of your donor/prospect base.

I think those who say it's the only time that most people give might be assuming peoples' habits without really checking with them to see if that's truly the case. I would suggest that all nonprofits do a survey of their donors to see when THEY would like to give.

It depends on the cause of the NPO, but generally speaking most of the Social Service NPO's I've known generally receive roughly 40% of their annual donations during the November-December time period. NOT doing an appeal in December, could have serious impacts to annual revenue. But, if your client is let's say, Easter Seals, well then obviously a differently timed campaign could be more effective. So, again, depends on the NPO, but from what I've seen, tapping that good ol' Holiday Spirit typically proves effective. 

What conclusions can I draw from these responses?

• We fundraisers are, for the most part, reluctant to give up our sacred cows. Especially when those cows have a tried-and-true track record of being lucrative. Conventional wisdom is conventional wisdom for a reason.
• If you're going to follow conventional wisdom, do it strategically. We have the technology to easily track when people give, how much they give, if they are repeat donors, etc. Use that information to send a December mailing that is targeted, tactical, and creates an imperative to give. 
• We also have the capacity to be more donor-centric when designing our mass appeals. If our donors don't really care about giving in December versus giving during an organizational milestone/touchstone in the spring... then ask them in the spring. If they really want to give in December, follow their lead. To that point: 

 Really, it's not about December. It's about giving when people are in the habit of giving. It's about riding the wave of a spirit of generosity that is in the air. We can target our appeals for whenever that spirit is most alive. Customization, my friends, is key.

What yoga taught me about being a great fundraising and philanthropy consultant.

No, it’s not what you think. This isn’t about some hippy-dippy, Ohm chanting commitment to serving a higher universal power. Although that’s a nice thought, too. There are specific elements of my 11+ years of a consistent yoga practice that feed my work as a fundraising and philanthropy consultant, both consciously and unconsciously. Some of these thoughts were bubbling up “on the mat” yesterday, so here they are:

Precise attention to alignment.

In yoga, where you put your pinky toe can make all the difference. That pinky toe can help you open up and stretch your whole body, or, if ignored, it can leave your yoga pose stale and stagnant.

When I’m writing a grant proposal, precise attention to the details makes all the difference. Do the number of participants on page one match the number of participants on page seven? Does the budget narrative reflect the program we have described throughout the proposal? Are we answering all of the questions that the potential funder has asked? A dedication to details shows that we are committed to accuracy, thoroughness, and follow through.

In a philanthropic context, alignment also has a deeper meaning. For example, is the project we are describing really aligned with the potential donor’s interests? Is our proposed project aligned with the organization’s mission? Is it aligned with the needs of our clients/constituents? Does it align with our values?

Breathe.

In yoga (as in life!), the breath is your constant. When it gets tough, breathe. When it gets uncomfortable, breathe. When you feel off balance, breathe. When you are reaching your “edge” or your limit, breathe. When you want to celebrate how fantastic or expansive or light your body feels, breathe. Through every distracting thought, you can return to the breath to get grounded again.

Fundraising can be a stressful profession, with deadlines, unanswered questions that need immediate answers, donors or staffers who must be placated, financial goals that must be met in order for clients’ needs to be addressed... the list goes on. Going into panic mode doesn’t help. In fact, going into panic mode can cloud judgment and nudge nonprofits towards quick fixes that may alleviate stress in the short term but cause bigger problems long term (e.g. asking a donor for the wrong amount of money, cutting a program that’s mission critical, wasting time on shoving proposals out the door that are unlikely to lead to funding, etc.) When the going gets tough, breathe. This is not only a literal suggestion – inhale, exhale – but also represents need to return to the things that keep the nonprofit alive, that keep it functioning and healthy. What are the organization’s “constants”? What can’t it live without? What keeps the nonprofit grounded?

Stretch.

Stretching in a yoga pose can feel amazing. Expansive. Invigorating. But stretching beyond what your body can handle, or what you have carefully prepared your body to do, can create pain. That pain can last for days, months, or even years. (Just ask my sacroiliac joint. Ouch.)

When I work with clients to set new fundraising goals, train their boards, or envision new programs to integrate into their existing work, I encourage them to stretch. Pushing beyond their immediate comfort zones keeps the organization vibrant and healthy. But stretching too hard, doing something that they are not prepared to do, can cause pain, or even damage. The wisdom comes when you can figure out how much of a stretch is too much.

Sweat.

            Many people think yoga is all sitting on the floor and chanting Ohm. Not so! Some yoga practices are vigorous and sweat-inducing. Even if you are not moving a lot, just holding a pose in one place can bring on a serious sweat. Sweat is good. It cleanses you, cools you off, and shows you that you’re working.

            It’s also good for an organization to sweat a little. Even doing the same thing it’s been doing for a long time (like holding a yoga pose for a long time) can make an organization sweat, if they are doing it well and with the right level of effort. Trying new things (like trying a new yoga pose) can make the organization sweat. And that’s a good thing. It keeps the organization healthy. And a little bit of sweat and nervous energy never hurt anyone before going in to meet with a donor for a major solicitation.

Practice, practice, practice.

They call it a “yoga practice” for a reason. Every time you return to the mat, it gets a little more familiar. The mat seems to feel a little more like home. Every return to the mat is an invitation to take things deeper, challenge yourself a little more, find out what feels really juicy and right in your body. A yoga practice is called a practice because it’s never really “done.”

The same is true of fundraising and philanthropic giving. It’s never really done. As soon as you feel you’re on top of it, you’ve accomplished your goals, you’ve mastered a new skill, that’s your invitation to take it deeper. It takes practice to get really good at asking people for donations, writing a grant proposal, or deciding how to give away your charitable dollars mindfully and carefully. And as soon as you’ve done what you set out to do, that’s your invitation to learn a new skill, expand your nonprofit’s work or influence, or explore how your charitable giving is really moving the needle on an issue that’s important to you. It’s a practice, one that gets more rewarding each time you return to it.

August at Your Nonprofit: Gazing Back, Looking Forward

As I spend this August morning working in my favorite local cafe, I realize that I am engaged in some of the same planning and reflection that I encourage my clients to undertake during this time of the year.

On a rare day not filled with deadlines, appointments, and phone calls, I am taking a couple of hours to review and update my annual plan, assess the progress I am making towards my goals, remind myself of new projects I wanted to undertake that seem to have fallen by the wayside... in other words - get energized for the last few months of the year!

August is a great time to review goals, track progress, and get revved up for the fall months. So many nonprofits just throw up their hands at the beginning of August and say "Oh well, we can't get anything done this month. We'll just pick up our fundraising in September." Not so! This is a great time of year to gaze back and look forward. And it is an important time to plan for September, which can be a vital fundraising month. If you don't engage in some planning now, you'll be behind the eight ball come fall. Here's my August checklist for nonprofits:

• Revenue goals: are you on track? If so, can you do more of what is working? If not, can you course-correct?
• Donor stewardship: When is the last time your donors heard from you, not to ask for something, but just to offer an update? Should you send a friendly update in September or October? Can you start writing that now?
• Grant proposal and reporting deadlines: Which of your grants are expiring in the fall or early winter? Should you be planning to reapply? Can you set up a time to talk to the grantor about a reapplication? If you need to gather data for grant reports, now is a good time of year to do that.
• Government grants and contracts: For those nonprofits that get funding from government agencies... the government's fiscal year ends soon, which often means that they will release RFPs in August. Should you be on the lookout for these? Or, better yet, should you be proactively searching for opportunities?
• Twitter and other social media: Imagine your donors sitting on the beach with their smartphones, checking Twitter or Facebook. While they are scrolling through vacation photos or updates from friends, will they see updates from your organization? 
• September milestones: Are back-to-school time or the Jewish holidays important times of year for either your donors or your organization? If so, what do you need to do now to capitalize on that time (late August - early October)?
• Board: When your board goes back to work or back to school in August and September, will they also be turning their attention to the latest accomplishments and needs at your organization? Should you schedule a board conference call, meeting, update packet, or training?

Wishing you an August filled with dips in the pool, cool lemonade, and the pace and expansiveness that allow you to do some great planning for the fall!

How Does America Give?

There's been lots of attention in the philanthropy press recently about the Chronicle of Philanthropy's newly released study, How America Gives. It breaks down giving by state, city, religious and demographic group, etc.

I finally made the time to sit down today and read the Chronicle's report on its study (which was compiled using IRS and Bureau of Labor Statistics data from 2008, the most recent available year), and here are a few of the highlights that jumped out at me:

• The top 5 most generous cities in America are Mormon strongholds or Bible-belt cities. In order, they are: Salt Lake City, Memphis, Birmingham, Nashville, and Atlanta. This confirms what we have known for a while - more religious people tend to give more. However...
• When religious giving (giving to places of worship and religious causes) is not counted, the nationwide rankings change. "Some states in the Northeast would jump into the top 10 when secular gifts alone are counted. New York would vault from No. 18 to No. 2 in the rankings, and Pennsylvania would climb from No. 40 to No. 4."
• Generally, the rich are not the most generous. Lower-income people tend to give a larger share of their discretionary income to charities. Those who make $50,000 - $75,000 give an average of 7.6%, while those who make more than $100,000 give an average of 4.2%.
• Wealthy people who live in mixed income neighborhoods are more generous than wealthy people who live in wealthy zip codes. Fascinating! Put another way, the nation's most generous zip codes are not the wealthiest zip codes. Of the 1,000 zip codes whose residents give the biggest share of income to charity, only nine are among the nation's wealthiest 1,000 zip codes. So stop searching for donors only in the wealthy neighborhoods!
• State tax credits and other incentives for charitable giving do increase giving.
• Some nonprofits are focusing on courting donors overseas, where the impact of the recession is not being felt as strongly. Boston University, for example, has fundraisers traveling internationally, and approximately 20% of its early donations to a major capital campaign have come from overseas. Fundraisers are focusing on countries where new business growth is surging, such as the BRICS nations (Brazil, Russia, India, China, South Africa) and the Middle East.
• (because I live in the Washington, DC metropolitan area) Prince George's County, MD, the wealthiest county in America with an African-American majority, has a higher share of donors than any other community in the Washington region. However, the total nonprofit revenue there is the lowest in the metropolitan region, in part because (1) there is a very strong tradition to church tithing, which means that some nonprofits don't get as big a piece of the pie, and (2) wealth in surrounding areas far exceeds that of PG County.

One of my biggest take-aways from this study is that organizations should start looking for generous people, not just wealthy people. Don't just look for donors in the richest neighborhoods, and don't focus on your current wealthy donors to the exclusion of less wealthy donors or prospects. Diversifying your donor pool will create more of a "hedge" to get you through the tough/lean times.

Lots more details (including how the Chronicle of Philanthropy compiled its data) can be found online at How America Gives.

Donor Giving Levels That Made Me Cheer

In the fundraising business, we're always trying to come up with creative ways to express donor levels. I'm so tired of:

• Platinum
• Gold
• Silver
• Bronze

or

• Benefactors
• Supporters
• Friends

Oh, sorry, are you still here? I thought you might have fallen asleep, as I almost did. YAWN!

I recently went to a SpeakeasyDC event, and I was so thrilled to see the titles they assigned to their giving levels. Creative, related to the work that they do, and FUN, which reflects the fun spirit of the organization! Their donor levels are:

• Bringing Down the House
• Encore Performance
• Standing Ovation
• Hootin' & Hollerin'
• Whistles & Cheers
• Enthusiastic Applause

Here is SpeakeasyDC's Mission Statement: Through the art of autobiographical story performance, SpeakeasyDC gives voice to the authentic experience of ordinary people, builds community, and promotes understanding. We have a three-part mission: to produce high quality storytelling performances; provide ongoing storytelling training and performance opportunities to the public; and preserve the oral tradition in a way that speaks to and enriches contemporary life.

OK, I know that their mission statement sounds all serious and academic and stuff, but their storytelling events are REALLY fun! Some of my best laughs and most memorable experiences in DC.

As another example of their creativity - at the end of the event, they presented their outgoing chairperson with a thank you gift for her service. It was a T-shirt, with the organization's name on one side and "I'm Kind Of A Big Deal" on the other side. Love it!

Kuddos to SpeakeasyDC! You should check them out!

Bark if you love fundraising!

I was fortunate to attend one of the hottest fundraising events in DC this weekend: the Washington Humane Society's Fashion for Paws. Yes, that's right, this event combines high fashion, major fundraising, and... dogs. It's pretty incredible. The event was held at the National Building Museum, where I worked as an educator when I was in grad school. The building is STUNNING even on its own, and when they gussie it up for a fundraising event - wowza.

As a professional fundraiser, I'm not always such a huge fan of fundraising events. Many of them seem to gross a lot of money, but when you net out what was spent to put on the event, they don't earn nearly as much for the cause. Then, when you subtract out the value of the staff time that was spent on the event, many of them actually lose money! Even with these negative numbers, many organizations still hold their annual fundraisers because the community has come to expect it, because it raises awareness for their cause, etc. What struck me about Fashion for Paws is that they do so many things RIGHT, including:

* As lavish as the event was, they didn't pay for any of it. According to organizers, EVERYTHING at the event - decor, food, cocktails, clothes for the fashion show, swag, etc. - was donated.

* Cache - this is hard to quantify, and you can't really come up with a formula for creating it, but Fashion for Paws has it in spades. There is enormous cache around this event, and people really want to be there and support it. I don't know how many of them are hard core animal advocates, and how many of them are really committed to animal activism, but it doesn't really matter at the end of the day... the cause ultimately benefits.

* An army of fundraisers - this event raised $700,000 in one night! And the "fundraisers" weren't just folks like me - each person who walks in the fashion show (most of whom walk with their dogs - yes, you read that right) has to raise a minimum of $5000 in order to walk, and many of them raise more.

I don't know what sort of follow-up the Washington Humane Society does with people who attend the event, but I'd be curious about it. I often tell clients that the most important aspect of a fundraising event doesn't happen at the event itself, but in the weeks and months that follow. One of the best uses of a fundraising event is raising long-term "friends" of the organization. If someone only hears from an organization once per year, with an invitation to an event, that's a lost opportunity.

All that said - I found that my other, personal bias was emerging during the event, and when reflecting on it afterwards. While this event raised money for a VERY worthy cause, I couldn't help but wonder what good could have been done if some of that $700K had gone towards helping DC's abused and neglected CHILDREN, instead of animals. Sure, one could make the argument that other people give to help abused children, and this event is for animals, so it all evens out in the end. However, we know from giving statistics that it does not even out. Human service, or social service, groups receive the least amount of charitable donations. These are the groups that are providing food, shelter, counseling, etc. to some of the neediest people in our communities. Housing the chronically homeless, feeding the indigent elderly, counseling repeat drug addicts... it's not "pretty" stuff, but it's stuff that has a tremendous impact on our society. In addition, the government funding for social service agencies is drying up, which is why private donations are even more important. Social service agencies do not represent cute causes or a "feel good" causes, and they suffer in terms of donations as a consequence. I am a foster parent, so again, its my own bias - I would prioritize helping a foster child who has been abused or neglected.

I certainly don't think that the answer is for people to not support the Washington Humane Society - quite the contrary! I think our work as activists and fundraisers is to learn from, and be inspired by, the extraordinary job that the Washington Humane Society is doing with Fashion for Paws, and elevate the level of fundraising that is happening for lots of other important causes.

Happy 100th Birthday, Girl Souts

Happy 100th Birthday, Girl Scouts! I loved my time as a Brownie and Girl Scout. Troop meetings at the church next to our elementary school, competing in the Troop Talent Show, selling cookies, doing community service, and BADGES! Oh how I loved my badges, and wanted to earn more and more of them (my determination emerged at an early age...) I remember the paperback book that had the available badges in them - there was a picture of the badge and then a list of all of the things you had to do to earn it. I'm so happy that my young nieces are carrying on the family Scouting tradition!

As an adult working in the nonprofit arena, I can say that Girl Scouts has one of my favorite mission statements:

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

I mean, really... How could you say it any better than that?

I posed a question on my Twitter feed today: What could I do to make my client meetings more like Girl Scout meetings this week? Give out Girl Scout cookies? Do craft projects? Award badges for new skills? Tempting, tempting...

Great tips for big fundraising events

As a professional fundraiser, I have a bias against big fundraising events. While they may gross a lot of money for a charity, when you subtract the costs of putting the event on, most of them don't actually net that much. And then, when you add up the value of the staff time that goes into putting on the event, they make MUCH less money! My biggest beef is that most charities don't really use their fundraising events well. It's not just about who is in the room that night... it's about how you follow up with those folks throughout the year to make them ongoing friends of, and donors to, your organization.

That being said, I recently read a great column in Fast Company magazine by Nancy Lublin, the CEO of Do Something. She wrote about a big event that Do Something recently had in New York. They raised money, had high-voltage celebrities, and honored "five amazing youths for doing amazing things, from building an orphanage in Nepal to registering thousands of new voters." However, the event did not generate nearly the PR buzz that they had hoped. Her column includes some great tips. Here's my favorite:

At the beginning of an event, most people ask people to turn their cell phones off. We should be asking people to turn their cell phones on! (but, says Lauren, keep them on vibrate). That way, people can tweet, blog, and update their Facebook status during the event.

Read more of her great event tips HERE.