Things I'll never write in a proposal again...

After spending the afternoon reviewing writing samples from a client, I am compiling a list of WORDS AND PHRASES THAT I'LL NEVER WRITE IN A PROPOSAL AGAIN. Here's what I've got so far:

Unique (it never is)
Innovative (it rarely is)
As well (always unnecessary)
In addition (as necessary as "as well")

 Do you have anything to add to the list?

Bark if you love fundraising!

I was fortunate to attend one of the hottest fundraising events in DC this weekend: the Washington Humane Society's Fashion for Paws. Yes, that's right, this event combines high fashion, major fundraising, and... dogs. It's pretty incredible. The event was held at the National Building Museum, where I worked as an educator when I was in grad school. The building is STUNNING even on its own, and when they gussie it up for a fundraising event - wowza.

As a professional fundraiser, I'm not always such a huge fan of fundraising events. Many of them seem to gross a lot of money, but when you net out what was spent to put on the event, they don't earn nearly as much for the cause. Then, when you subtract out the value of the staff time that was spent on the event, many of them actually lose money! Even with these negative numbers, many organizations still hold their annual fundraisers because the community has come to expect it, because it raises awareness for their cause, etc. What struck me about Fashion for Paws is that they do so many things RIGHT, including:

* As lavish as the event was, they didn't pay for any of it. According to organizers, EVERYTHING at the event - decor, food, cocktails, clothes for the fashion show, swag, etc. - was donated.

* Cache - this is hard to quantify, and you can't really come up with a formula for creating it, but Fashion for Paws has it in spades. There is enormous cache around this event, and people really want to be there and support it. I don't know how many of them are hard core animal advocates, and how many of them are really committed to animal activism, but it doesn't really matter at the end of the day... the cause ultimately benefits.

* An army of fundraisers - this event raised $700,000 in one night! And the "fundraisers" weren't just folks like me - each person who walks in the fashion show (most of whom walk with their dogs - yes, you read that right) has to raise a minimum of $5000 in order to walk, and many of them raise more.

I don't know what sort of follow-up the Washington Humane Society does with people who attend the event, but I'd be curious about it. I often tell clients that the most important aspect of a fundraising event doesn't happen at the event itself, but in the weeks and months that follow. One of the best uses of a fundraising event is raising long-term "friends" of the organization. If someone only hears from an organization once per year, with an invitation to an event, that's a lost opportunity.

All that said - I found that my other, personal bias was emerging during the event, and when reflecting on it afterwards. While this event raised money for a VERY worthy cause, I couldn't help but wonder what good could have been done if some of that $700K had gone towards helping DC's abused and neglected CHILDREN, instead of animals. Sure, one could make the argument that other people give to help abused children, and this event is for animals, so it all evens out in the end. However, we know from giving statistics that it does not even out. Human service, or social service, groups receive the least amount of charitable donations. These are the groups that are providing food, shelter, counseling, etc. to some of the neediest people in our communities. Housing the chronically homeless, feeding the indigent elderly, counseling repeat drug addicts... it's not "pretty" stuff, but it's stuff that has a tremendous impact on our society. In addition, the government funding for social service agencies is drying up, which is why private donations are even more important. Social service agencies do not represent cute causes or a "feel good" causes, and they suffer in terms of donations as a consequence. I am a foster parent, so again, its my own bias - I would prioritize helping a foster child who has been abused or neglected.

I certainly don't think that the answer is for people to not support the Washington Humane Society - quite the contrary! I think our work as activists and fundraisers is to learn from, and be inspired by, the extraordinary job that the Washington Humane Society is doing with Fashion for Paws, and elevate the level of fundraising that is happening for lots of other important causes.

Should Charities Operate Like Businesses?

A November, 2011 article in the Wall Street Journal sparked all sorts of debate. The article, "Should Philanthropies Operate Like Businesses?", offered two different responses to that question:


So what should you expect of your charities? Businesslike efficiency? Or something more intangible, less-easily defined?

Charles R. Bronfman and Jeffrey R. Solomon, chairman and president, respectively, of the Andrea and Charles Bronfman Philanthropies, favor businesslike thinking. Michael Edwards, a distinguished senior fellow at Demos, a social issues think tank, argues that social values should take precedence.


Last week, I went to a forum sponsored by the DC Chapter of the Association of Fundraising Professionals (AFP-DC), that explored this question. The panelists were: Mike King, President and CEO, Volunteers of America; Catherine Meloy, President and CEO, Goodwill of Greater Washington; and, Pat Nicklin, EVP/COO, Partnership for Public Service. The panel was moderated by Paul Berry, Founder, Paul Berry & Associates (and a former newscaster in the DC area).

Here are my somewhat stream-of-consciousness notes from that forum:

* One of the key differences between businesses and nonprofits is SPEED. Nonprofits are good at innovation, but they are not good at decision making. They are too democratic, and this can impact the speed at which people are hired, new programs are implemented, etc.
* Businesses are students of other businesses - they study their competitors, and then they change.
* What do you do when funders want input into the programs they are funding? While it's easy to say no, that's not appropriate, one panelist noted, "If they're paying for the dance, you gotta dance with them."
* Nonprofits are not always good at firing staff who are not performing well. (see slow decision making bullet point, above). But, if we keep someone on staff who isn't working out, we are wasting donated money.
* Nonprofits have to make time for R&D while developing multiple income streams.
* People used to say they didn't want to give to Goodwill because it's too big. Now, they want to give to Goodwill because of how it's run, i.e. it's a trustworthy organization. Trend of affiliating with the organization (Goodwill) and not the client population or the cause.
* Nonprofits need to do a better job of developing meaningful metrics, e.g. don't just count the number of meals you served in a month or year, but find ways to quantify how you changed lives because of those meals.

What are your thoughts? Should charities run like businesses?

I think there are business principles that charities can, and should, adopt. However, when your "bottom line" is changing lives, not earning profits, I don't think you can entirely run like a business. For example, one panelist said: How can you tell a parent of a severely disabled child that you won't serve that child because it's simply too expensive to offer services to that level of disability; that the cost-benefit analysis doesn't make sense?

What are your thoughts? Should charities run like businesses?

Homeless as Wi-Fi hotspots

People are in a LATHER about this!

Marketer Under Fire for Using Homeless as Wi-Fi Hotspots

I do like the idea of creating an opportunity at SXSW for local homeless people to interact with SXSW participants.

Would people be as upset about this if the homeless people were paid more than $20 per day?

Would people be as upset about this if it was local college students, instead of homeless people?

For those of you who went to SXSW, what say you?

Happy 100th Birthday, Girl Souts

Happy 100th Birthday, Girl Scouts! I loved my time as a Brownie and Girl Scout. Troop meetings at the church next to our elementary school, competing in the Troop Talent Show, selling cookies, doing community service, and BADGES! Oh how I loved my badges, and wanted to earn more and more of them (my determination emerged at an early age...) I remember the paperback book that had the available badges in them - there was a picture of the badge and then a list of all of the things you had to do to earn it. I'm so happy that my young nieces are carrying on the family Scouting tradition!

As an adult working in the nonprofit arena, I can say that Girl Scouts has one of my favorite mission statements:

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

I mean, really... How could you say it any better than that?

I posed a question on my Twitter feed today: What could I do to make my client meetings more like Girl Scout meetings this week? Give out Girl Scout cookies? Do craft projects? Award badges for new skills? Tempting, tempting...

Technology for Good

The February 23rd issue of the Chronicle of Philanthropy has a great section on Technology for Good. They highlight people who are using technology and/or social media in creative way to solve problems. I was especially intrigued by:

John Nesbit and Medic Mobile - he created a mobile phone app that helps improve health care in poor regions in Africa and Asia (in places, for example, where some health workers spent days walking between patients and doctors to convey information).

Rebecca Manson and All Hands Volunteers - she started a nonprofit that uses social networking sites, cloud storage, and more than 200 volunteers to help restore personal photos that were damaged and nearly destroyed during last year's tsunami in Japan.

I love my Right Brain Business Plan

It's the business plan for the rest of us!

I'm once again honored to be highlighted on the Right Brain Business Plan web site.

I created my Right Brain Business Plan this year (bottom) on the beaches of Tulum, Mexico.

Last year's plan was "hatched" in Moorea, French Polynesia, a.k.a. Tahiti (top).


I think Jennifer Lee is a genius and has created an amazing resource. You should check it out!

It's more fun to do it as a group...

The Washington Post's On Giving section has an article describing Giving Circles, which are pooled donation funds that choose various causes to support. Some giving circles are more complicated, with lots of rules, guidelines, and minimum gifts per member, while others are more informal gatherings of friends. Giving circles can be a great way to maximize your charitable giving - getting more "bang for your charitable buck" while having meaningful conversations about your values, priorities, and interests. Have you taken part in a giving circle?

What's the season about again?

"Tonight's the night we'll make history... honey you, and ... my year-end charitable gift contributions for 2011." (OK, I'm a child of the 70s. You get extra points in my book if you know that musical reference.)

Yes, I'm one of those people who makes a few contributions throughout the year, but really takes a look at the whole giving picture each December and decides how to divvy up my contributions. How do I make my decisions?

(1) What are my top three charitable giving priorities, and are my gifts aligning with these priorities? My priorities for this year are: cancer-related causes, local hunger and homelessness causes, and the youth group for which I serve as a Board member. I'll give to other things, as well, but these three priorities get the biggest piece of the pie.

(2) How did my business do this year, compared to last year? Do I have as much (or, hopefully, more) to give away? How do my expenses compare from last year to this year, and are there big expenses coming up in the first quarter of 2012? Can I at least match, if not exceed, last year's giving?

(3) I keep a spreadsheet of each year's charitable giving, and I keep a file folder right next to my desk where I keep all of the mail solicitations that I receive throughout the year, as well as items I have read in magazines, newspapers, etc. I look over the list of what I gave to last year to decide if I want to give to them again, and I look at the mailings and clippings to see if I want to add any new charities to the mix.

Don't get me wrong - I'm not giving away bajillions of dollars here! But I like to have a focused approach, and I like to keep my priorities and intentions in mind when making these decisions.

"The Best of Times!"

30 Ways in 30 Days

Love this! 30 ways to make a difference in the world over the next 30 days...