Wednesday, April 28, 2010

Focus on What's Working

I am a fan of the Heath Bros. (kinda like the JoBros, but without the skinny jeans and screaming pre-teen fans) Chip and Dan Heath wrote Made to Stick, one of my favorite "work books," which focuses on which message are "sticky" and which ones don't stick with you.

In a recent article in Fast Company Magazine, they talked about one of their theories: don't just focus on what's broken and trying to fix it; look at what's working and try to do more of it. Chip Health recently spoke about this idea at a Council on Foundations meeting, and sighted a great example from the nonprofit community. Read about his talk HERE.

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