Friday, November 18, 2011
Toucan Sam Relents and Shows Some Love
(logo of the Maya Archeology Initiative)
According to this article in The Detroit News, Kellogg Co. has decided to drop its threatened lawsuit against the Maya Archeology Initiative for the use of the Initiative's logo - which includes an image of a toucan that Kellogg's said was too close to its Toucan Sam - and will now donate $100,000 to the San Francisco-based nonprofit. The donation will help establish a Mayan Cultural Center in Peten, Guatemala.
Personally, I don't think the Maya Archeology Initiative's logo looks a darn thing like Toucan Sam. I never would have confused the two, and I bet it cost this organization a lot of time and money to deal with this issue. Bummer.
Labels:
charity,
kelloggs,
logo,
Maya Archeology Initiative,
philanthropy
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