File this under "taking something that went horribly wrong and turning it into something great"...
The American Red Cross took this tweet that accidentally went out under its twitter account:
"Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer... when we drink we do it right #gettngslizzerd"
and turned it into a PR coup. More details HERE.
And for your viewing/listening pleasure, here's the Far East Movement song that's inadvertently found its way into this philanthropy story.