Here's a "candidate" we all can vote for:
ED in '08 is an organization that was formed to ensure that education becomes a top priority in the '08 presidential election. ED in '08 has been getting some press lately because of the ways in which it is reaching out to a wide swath of the voting public - everything from the traditional (buttons, t-shirts, TV ads, newspaper and magazine op-eds) to the tools of the digital age: bolds, email blasts, a web site, and videos on YouTube. They've also got some exciting celebrity endorsers that appeal to a younger market, including rapper Kanye West. Kanye has a short video on the ED in '08 web site that says that 1/2 of all African-Americans and Hispanics in the U.S. do not graduate from high school. Did you know that?
While most almost all non-profits now have web sites, not many of them are using the full array of new media tools at their disposal. Maybe it's not necessary for every market and every cause, but you never know who you will reach with a blog, YouTube video, or posting on Facebook - maybe you'll meet your next big donor.